Sometimes you have to go more than half way round the world to find a prime example of someone who knows how to get to the quick on marketing to an aging population. Phrases like “age friendly” can be annoyingly off putting, but the Silver Group based in Singapore has Age Friendly branded perfectly by
More stylish aging! Where friendly meets graceful. Who wouldn’t want that? How about a mobility aid (a.k.a. walker) that didn’t look like the institutional seniors army issue you see some people use at the shopping mall? Back in April at the Business of Aging summit, the TAGlab group featured some of the technology based innovations
What better time than now, in the dog days of summer, but to turn thoughts on longevity to the subject of death. Longevity is a promise with diverse realities for rich and for poor, but it’s a dying game all the same. A “careers of the future” list in the mid-90’s put death related businesses
Back to Michael Hodin. He’s also Executive Director of the Global Coalition on Aging. It’s easy to see how he leveraged his corporate role in the pharmaceutical industry enabling him to attract big brands to membership in the coalition – Pfizer, Bayer and Lilly for example. And GCOA’s advisory board has big brand personae. But