Summer Shorts 5: Aging & Big Brands

Back to Michael Hodin. He’s also Executive Director of the Global Coalition on Aging. It’s easy to see how he leveraged his corporate role in the pharmaceutical industry enabling him to attract big brands to membership in the coalition – Pfizer, Bayer and Lilly for example. And GCOA’s advisory board has big brand personae.

But do you need to be a “Big Brand” to take the lead in the longevity, aging population conversation? What other kinds of lesser known brand product or service businesses could use that as a differential in their marketing? It’s all about stoking the brand these days. Maybe some brands outside financial, insurance and health sciences industries? How can your business join the brand band?

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