Tag Archives: longevity society

Marketing the Longevity Market

Longevity. A society, an economy, a market. Or perhaps several market opportunities within an economy. How does any business, non-profit or other professional group make sense of this, understand the scope, and what makes up the multiple categories in this field? For that matter, how do any of these entities know how to appropriately target,

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Health, Aging & the Caregiving Agenda

Our caregiving roles in a longevity society have increasingly become a central part in people’s lives over recent years; the subject most often discussed within the context of an advancing aging population, in research reports and family conversations. However, we also know that this is not exclusively the case, as people are caregiving for others

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Age-related Issues. One of “Society’s Wicked Problems”?

Investment in research on aging and longevity has become a significant segment of the overall longevity economy over the last decade. Largely evidenced by looking at the growing list of university or college entities around the world, which are engaged in a high degree of collaborative research – millions of dollars invested, producing several well

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IFA 2018 – Conference Partner Update 3

Towards a Decade of Healthy Ageing, From Evidence to Action Change Rangers is a Conference Partner for the International Federation on Ageing conference IFA 2018 – August 8 -10 in Toronto. With just over twelve weeks to go, the list of breakout sessions and speakers is now on the conference website. Apart from the keynote

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Aging & Longevity, From Media Headlines to Strategy – Part 2

A National Seniors Strategy, how many more calls? You could say that over the last five years, more Canadians have been speaking up, though it might appear to some to be sporadically, (depending on the churning storylines in the media cycle), about the momentous effects of aging demographics on our social policies and systems. After

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