Global Aging Narratives

Statistics aside, in today’s global narrative on aging demographics, declining birthrates and the socioeconomic journey in shift through the 21st century, we may feel somehow perplexed by the challenge of following a complex plot-line.

Re-coding a longevity society means changing our frames of reference around aging and embedded constructs like retirement. Writing a new language offers us a way to reconsider how we finance our longevity, promote active aging and adopt science & technology advances.

In business markets, it is such an obvious opportunity to develop new products & services and re-position traditional ones, applying smart age-aware marketing, everywhere from real estate and financial services, to food, entertainment and travel.