Monthly Archives: June 2014

Sheridan Age Aware Summit: quick thoughts!

Ahead of the June 12 Age Aware Summit at the Sheridan Centre for Elder Research, in a blog comment I submitted that marketing to a 50+ demographic is “an intricate endeavour”. After listening to Dick Stroud’s presentation, this was re-affirmed. He responded to several questions from the audience about effective marketing, first with the words

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