Ahead of the June 12 Age Aware Summit at the Sheridan Centre for Elder Research, in a blog comment I submitted that marketing to a 50+ demographic is “an intricate endeavour”. After listening to Dick Stroud’s presentation, this was re-affirmed. He responded to several questions from the audience about effective marketing, first with the words
Quite literally, the D-Day Vets from WW2 are a “disappearing” hard act to follow. This we know, as those who fought in battle 70 years ago are fewer in number yet still with us to remember those days. As usual on that anniversary date, June 6, 2014, there was the world commemoration at Normandy; and
Two days to go for the Age Aware Summit at the Sheridan Centre for Elder Research. Looking forward to hearing Dick Stroud of 20plus30, a UK based group that specializes in helping businesses in their marketing to older consumers. I’ve touted his latest book before, Marketing to the Ageing Consumer (co-authored with Kim Walker of
In preparation for the June 12 Age Aware Summit next week at the Sheridan Centre for Elder Research, one of the questions asked of attendees is: At what age do you think you will consider yourself “old”? The age perception issue has become a focal point for marketers when they are positioning their product or