Tag Archives: longevity economy

Celebrating One Longevity Market. Brain Health & Aging.

A Longevity Economy is, (as Joseph Coughlin underscores in his book by that title from last year), largely a “most misunderstood market”. Even prior to Coughlin’s book, five years ago in 2013, the AARP in collaboration with the consulting organization Oxford Economics laid it all out releasing their first Longevity Economy Report (with mainly USA-specific

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Marketing the Longevity Market

Longevity. A society, an economy, a market. Or perhaps several market opportunities within an economy. How does any business, non-profit or other professional group make sense of this, understand the scope, and what makes up the multiple categories in this field? For that matter, how do any of these entities know how to appropriately target,

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Making Sense of Longevity Markets

  Looking forward to speaking at the opening meeting of the Business of Ageing Niagara Network (BANN) on April 25th. BANN is a new 2018 initiative of AGEWORKS™ in conjunction with Niagara College, a membership-based networking group organized to connect businesses, industry leaders and subject matter experts by providing a focused platform for collaboration, professional

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Spotlight on the Arts: Impact on Business, Health and Well-being

…or (as I would also add) how the Arts Economy fits within the broader context of a growing Longevity Economy. If you are a leader in an Arts Organization, a Patron of the Arts, or a business with a focus on delivering services or operating facilities for older adults, you must come to the Sheridan

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Celebrating the Age of Aging & Design

One of the key elements that laced through the aging in place presentations last month at the National Institute on Ageing (NIA) conference in Toronto was the importance of design – home design features, the broader range of age inclusive community design and, not to forget product design. The significance of design is emphasised again

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