Part Two. Longevity Economy, a Rose by Any Other Name? No small wonder why it feels like a dance with words when I try to explain a Longevity Economy in conversation with everyday people who are not so focused on the subject of aging population and demographic shifts or even with those who are actively
As a diligent follower of trends in technology developments that are inserting into the global aging narrative, I permit myself to be fascinated, not only because of the potential business opportunities but also because this market area has encouraged creativity and innovation with new inter-generational clusters of researchers, designers and marketers looking for ways to
“We are living in a storm, where a hundred contradictory elements collide; debris from the past, scraps from the present, seeds of the future – swirling, combining, separating under the imperious wind of destiny.” Adolphe Retté, La Plume, March 1, 1898 A new year is upon us and the urge to make resolutions and prognostications,
By no means do I write this lighthearted post to endorse a particular product. But if Change Rangers ever decided to be in the business of giving a Silver Economy marketing award for best fun and memorable ad campaign then where better to start than with the Wealthsimple – four video set. Watching these videos
When first you hear a proclamation that we are in a Silver Economy, it could sound like we are merely in a rush to a commercial bonanza, with moneymaking potential for another forty years or so, tracking the path of the aging Boomer market. That may be so, if you think about the long shelf
Somewhat like the Klondike Gold Rush adventure of the late 1800s, are we not now in the early 21st century, in a stampede – a new rush to a silver economy? We are not talking about the good silver that your mother used to polish and lay out when important company was coming for dinner.