Tag Archives: longevity markets

Celebrating One Longevity Market. Brain Health & Aging.

A Longevity Economy is, (as Joseph Coughlin underscores in his book by that title from last year), largely a “most misunderstood market”. Even prior to Coughlin’s book, five years ago in 2013, the AARP in collaboration with the consulting organization Oxford Economics laid it all out releasing their first Longevity Economy Report (with mainly USA-specific

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Marketing the Longevity Market

Longevity. A society, an economy, a market. Or perhaps several market opportunities within an economy. How does any business, non-profit or other professional group make sense of this, understand the scope, and what makes up the multiple categories in this field? For that matter, how do any of these entities know how to appropriately target,

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Making Sense of Longevity Markets

  Looking forward to speaking at the opening meeting of the Business of Ageing Niagara Network (BANN) on April 25th. BANN is a new 2018 initiative of AGEWORKS™ in conjunction with Niagara College, a membership-based networking group organized to connect businesses, industry leaders and subject matter experts by providing a focused platform for collaboration, professional

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