More stylish aging! Where friendly meets graceful. Who wouldn’t want that? How about a mobility aid (a.k.a. walker) that didn’t look like the institutional seniors army issue you see some people use at the shopping mall? Back in April at the Business of Aging summit, the TAGlab group featured some of the technology based innovations
Aging and innovation. That’s really what it was all about at the MaRS Business of Aging Summit on April 30th. Once you cut through the media spin like “Boomers as Zoomers” and the other one that gets up my nose “Boomers in Retirement”, it comes down to the fact that aging is getting the attention
Excellent! The Sheridan Elder Research Centre (SERC) symposium “Mature Consumer Marketing” on April 18 featured a panel of specialists in marketing and research who addressed the marketing strategies to aging demographics. Some in the audience from small, medium businesses seemed to be looking for “silver bullet” answers. There were none. So picking up on one
As fortune has it, there are two symposiums under the banner “business of aging” that I’m attending over the next two weeks. The first is at Sheridan College, Trafalgar Campus., presented by the Sheridan Elder Research Centre (SERC) on April 18. The focus of this event is a panel discussing effective marketing strategies for older