Pitching for 2020. AGE-WELL that Ends Well!


Following the narrative for AGE-WELL, Canada’s technology and aging network since 2015, it is pitching for 2020-2023, the next phase in their mandate to support older adults and caregivers in Canada and achieving social and economic impact. Actually as I view it, AGE-WELL began their wind-up for this big pitch last year with what they call “network renewal roadshows”, public consultations, and last summer/fall with the 2018National Impact Challenge.


After attending the first of another AGE-WELL initiative in February, a webinar road show if you will, I look forward to the next webinar on April 24th, (featuring Dr. Alex Mihailidis, Scientific Director), How AGE-WELL Technology is Changing Homes of the Future & Promoting Independence for All. And what do you know, just last week a second 2019 National Impact Challenge – Startup Edition was announced.

Once again, after a series of regional pitch competitions across Canada over the summer, the finalists selected with the chosen winner featured at the Annual Conference in Moncton, October 2019. Last year, public citizens were invited to vote for their picks, which was a great way to engage people who are interested in the challenges areas as identified by AGE-WELL in their national consultation process. No mention yet, of that public interaction for this year that I can see.

Here is the question at the root of not just the AGE-WELL Challenge, but all other pitch competitions or challenges around the world this year. How do any technology innovations address improving the lives of older adults and caregivers in these eight areas, either in a specific or inter-connected way?

  • Supportive Homes & Communities
  • Health Care & Health Service Delivery
  • Autonomy & Independence
  • Cognitive Health & Dementia
  • Mobility & Transportation
  • Healthy Lifestyles & Wellness
  • Staying Connected
  • Financial Wellness & Employment

These eight areas distilled nicely by AGE-WELL, focus the technology and aging conversation for a global framework. In an effort to help with this bigger picture, it inspires me to create a little resource library of my own on this website to keep track of and highlight those innovator start-ups that have endured and developed a strong market footprint, long after the passing parade of pitches that seems ubiquitous right now.

So today, at another long-standing event, the 6th annual Design Challenge presented by the Stanford Center on Longevity, the winner is announced and commentary on the season of the pitch continues next week.

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