Category Archives: longevity 21st Century

TAGlab:a Promise Envisioned

Technologies for Aging Gracefully. What a perfect tag line, pun intended. Conversation recently steered me to this wonderful University of Toronto initiative- TAGlab , a collaborative research team that explores ways in which digital media can basically help people “preserve their identity” through their life course, aging gracefully, with full interaction in their community. TAGlab’s

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Business of Aging,Marketing:Part 2

Excellent! The Sheridan Elder Research Centre (SERC) symposium “Mature Consumer Marketing” on April 18 featured a panel of specialists in marketing and research who addressed the marketing strategies to aging demographics. Some in the audience from small, medium businesses seemed to be looking for “silver bullet” answers. There were none. So picking up on one

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