Gerald Bramm developed Gray Matters Research in 2002. With a strong interest in the social issues involved in an aging population, he conducts research, speaks and writes on topics related to our aging workforce and the changing concept of retirement.
Over the past nineteen years, Gerald has operated a consulting company conducting research for a blend of B2B and B2C clients. Using both quantitative and qualitative techniques he has assessed the viability of new product ideas, the positioning of existing products and services and the evaluation of customer satisfaction.
Gerald is a member of the Marketing Research and Intelligence Association. He holds the CMRP designation (Certified Marketing Research Professional).