Monthly Archives: June 2014

Sheridan Age Aware Summit: quick thoughts!

Ahead of the June 12 Age Aware Summit at the Sheridan Centre for Elder Research, in a blog comment I submitted that marketing to a 50+ demographic is “an intricate endeavour”. After listening to Dick Stroud’s presentation, this was re-affirmed. … Continue reading

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D-Day Vets: A Disappearing Act to Follow

Quite literally, the D-Day Vets from WW2 are a “disappearing” hard act to follow. This we know, as those who fought in battle 70 years ago are fewer in number yet still with us to remember those days. As usual … Continue reading

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Dick Stroud @ Sheridan Age Aware Summit

Two days to go for the Age Aware Summit at the Sheridan Centre for Elder Research. Looking forward to hearing Dick Stroud of 20plus30, a UK based group that specializes in helping businesses in their marketing to older consumers. I’ve … Continue reading

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Age Perception – How old is your “old”?

In preparation for the June 12 Age Aware Summit next week at the Sheridan Centre for Elder Research, one of the questions asked of attendees is: At what age do you think you will consider yourself “old”? The age perception … Continue reading

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