Monthly Archives: March 2013

Marketing to the Aging Consumer-2

Age friendly marketing. Who are the winners? Maybe not advertisers of products or services who depict or profile their older demographic customer in a patronizing way. Often at the same time, the quick impression you might get from some 90 … Continue reading

Posted in longevity 21st Century | Tagged , | Leave a comment

Marketing to the Aging Consumer-1

If you’re a business leader looking for a great read to sharpen your focus on marketing in this world of aging demographics, look no further than the new book by Dick Stroud and Kim Walker; Marketing to the Ageing Consumer … Continue reading

Posted in longevity 21st Century | Tagged , | Leave a comment

An Aging Town Story

Imagine your little community becoming another aging town story like Little Bay Islands in Newfoundland. It was this touching, frankly presented piece on CBC Central Morning radio show that got me reflecting on the big picture – how are aging … Continue reading

Posted in aging & community design | Tagged , , | Leave a comment

Aging Workforce Needs a Guidebook?

Aging workforce! Well it must be pretty serious now. So much so, that we need another guidebook to help manage older workers and Boomers in the workplace. This February in the UK, the Department for Work & Pensions released a … Continue reading

Posted in work & longevity | Tagged , | Leave a comment