Monthly Archives: April 2012

Business of Aging,Marketing:Part 2

Excellent! The Sheridan Elder Research Centre (SERC) symposium “Mature Consumer Marketing” on April 18 featured a panel of specialists in marketing and research who addressed the marketing strategies to aging demographics. Some in the audience from small, medium businesses seemed … Continue reading

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Business of Aging, Marketing:Part 1

As fortune has it, there are two symposiums under the banner “business of aging” that I’m attending over the next two weeks. The first is at Sheridan College, Trafalgar Campus., presented by the Sheridan Elder Research Centre (SERC) on April … Continue reading

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Our Life Course:What’s Tomorrow’s Normal?

On every third occasion when I get into a conversation about how all generations might newly “envision the promise of longevity”, invariably the subject swings to retirement, with the “can’t hardly wait” chant. And then on the fourth occasion it’s … Continue reading

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Old Age Security:85 years in the Mincing

Canada’s Federal 2012 budget and the Ontario Provincial budget both arrived last week, just like the expected bouncing babies Finance departments deliver every Spring. Also to be expected, the federal budget baby was born wriggling with it’s insecurity blanket – … Continue reading

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